1. Introduction
This Cookie Policy explains how Integrity AI Solutions LLC, doing business as Memoria ("we," "us," or "our"), uses cookies and similar tracking technologies on our website at getmemoria.ai (the "Site").
This policy should be read together with our Privacy Policy, which provides more information about how we collect, use, and protect your personal information.
By using our Site, you consent to the use of cookies in accordance with this Cookie Policy. You can manage your cookie preferences at any time through our cookie consent banner or by following the instructions in this policy.
3. How We Use Cookies
We use cookies and similar technologies for the following purposes:
3.1 Essential Cookies
These cookies are strictly necessary for the Site to function. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as the Site cannot function properly without them.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| Session ID | Memoria | Maintains your session state | Session |
| CSRF Token | Memoria | Security - prevents cross-site request forgery | Session |
| Cookie Consent | Memoria | Remembers your cookie preferences | 1 year |
3.2 Performance and Analytics Cookies
These cookies help us understand how visitors interact with our Site by collecting and reporting information anonymously. They help us improve the Site's performance and user experience.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _ga_* | Google Analytics | Maintains session state | 2 years |
| _gid | Google Analytics | Distinguishes unique users | 24 hours |
| hubspotutk | HubSpot | Tracks visitor identity | 13 months |
| __hstc | HubSpot | Tracks visitor sessions | 13 months |
3.3 Functional Cookies
These cookies enable enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these features may not function properly.
3.4 Advertising and Targeting Cookies
These cookies are used to deliver advertisements that are relevant to you and your professional interests. They also limit the number of times you see an advertisement and help us measure the effectiveness of our advertising campaigns.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Conversion tracking | 90 days |
| _fbp | Meta (Facebook) | Identifies browsers for advertising | 90 days |
| li_fat_id | Advertising attribution | 30 days | |
| bcookie | Browser identifier | 1 year | |
| MUID | Microsoft/Bing | Identifies unique browsers | 1 year |
| IDE | Google DoubleClick | Remarketing, retargeting | 13 months |
4. Third-Party Tracking Technologies
In addition to cookies, we and our partners use other tracking technologies:
4.1 Pixel Tags / Web Beacons
Small, invisible images embedded in web pages or emails that track whether you have viewed content. We use pixels from:
- Meta Pixel: Tracks conversions and enables retargeting on Facebook and Instagram
- LinkedIn Insight Tag: Tracks conversions and enables retargeting on LinkedIn
- Google Ads Pixel: Tracks conversions and enables remarketing across the Google Display Network
4.2 JavaScript Tags
Code embedded in our Site that enables tracking and functionality from third-party services including Google Analytics (GA4) for comprehensive website analytics and HubSpot for marketing automation and lead tracking.
4.3 Local Storage
Some services use browser local storage instead of or in addition to cookies to store data locally on your device.
5. Advertising and Retargeting
We use advertising cookies and pixels to:
5.1 Retargeting
After you visit our Site, you may see our advertisements on other websites and platforms. This is called retargeting. We use retargeting through Google Display Network, Meta (Facebook/Instagram), LinkedIn, and Microsoft Advertising (Bing).
5.2 Custom Audiences
We create custom audiences based on visitors to specific pages on our Site, people who have engaged with our content, email subscribers (matched using hashed email addresses), and CRM contacts (matched using hashed professional information).
5.3 Lookalike/Similar Audiences
We use advertising platforms to find new potential clients who share characteristics with our existing audience, using aggregated, anonymized data patterns.
5.4 Conversion Tracking
We track when advertising leads to specific actions, such as form submissions, content downloads, webinar registrations, and consultation requests.
6. Managing Your Cookie Preferences
You have several options for managing cookies:
6.1 Our Cookie Consent Banner
When you first visit our Site, you will see a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customize your preferences by category. You can change your preferences at any time by clicking the "Cookie Settings" link in our Site footer.
6.2 Browser Settings
Most browsers allow you to view what cookies are stored and delete them individually, block third-party cookies, block all cookies, or clear all cookies when you close the browser.
Browser-specific instructions:
- Chrome: Settings > Privacy and Security > Cookies and other site data
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Privacy, search, and services > Cookies and site permissions
Note: Blocking all cookies may prevent you from accessing certain features of our Site.
6.3 Global Privacy Control (GPC)
We recognize and honor the Global Privacy Control signal. If your browser has GPC enabled, we will automatically limit non-essential cookies and treat it as an opt-out of the sale/sharing of your personal information. To enable GPC, use a browser or extension that supports it, such as Firefox (built-in), Brave (built-in), DuckDuckGo browser (built-in), or Privacy Badger extension.
6.4 Industry Opt-Out Tools
You can opt out of interest-based advertising from many companies at once:
- Digital Advertising Alliance (DAA)
- Network Advertising Initiative (NAI)
- European Interactive Digital Advertising Alliance (EDAA)
6.5 Platform-Specific Opt-Outs
You can adjust advertising preferences directly with each platform:
6.6 Mobile Device Settings
On mobile devices, you can limit ad tracking:
- iOS: Settings > Privacy & Security > Tracking (disable "Allow Apps to Request to Track")
- Android: Settings > Privacy > Ads > Delete advertising ID or Opt out of Ads Personalization
7. Do Not Track and Global Privacy Control
7.1 Do Not Track (DNT)
"Do Not Track" is a browser setting that requests websites not to track your browsing activity. There is no uniform standard for how websites should respond to DNT signals. Our Site currently does not change its behavior in response to DNT signals alone, but we honor GPC signals as described above.
7.2 Global Privacy Control (GPC)
We recognize and honor the GPC signal as a valid opt-out request for the sale or sharing of your personal information (under CCPA/CPRA) and targeted advertising (under applicable state privacy laws). When we detect a GPC signal, we will automatically disable non-essential advertising and analytics cookies.
8. Cookies and California Privacy Rights
Under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):
- The use of advertising cookies may constitute a "sale" or "sharing" of personal information
- You have the right to opt out of this sale/sharing
You can exercise this right by:
- Clicking "Do Not Sell or Share My Personal Information" in our Site footer
- Enabling GPC in your browser
- Adjusting cookie preferences through our consent banner
- Contacting us at legal@getmemoria.ai
For more information about your California privacy rights, see our Privacy Policy.
9. Cookies and GDPR
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland:
- We rely on your consent to set non-essential cookies
- You can withdraw consent at any time through our cookie consent banner
- Essential cookies are set based on our legitimate interest in providing a functional website
For more information about your rights, see our Privacy Policy.
10. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in technology, or changes in applicable laws.
When we make material changes, we will:
- Update the "Effective Date" at the top of this policy
- Reset the cookie consent banner to allow you to make new choices
- For significant changes, provide notice via our Site
We encourage you to review this Cookie Policy periodically.
11. Contact Us
If you have questions about this Cookie Policy or our use of cookies, please contact us:
This Cookie Policy was last updated on January 28, 2025.